My master's degree focused on multidisciplinarity and a professional approach. The academic program was designed to be immersive and dynamic, combining theoretical learning with a strong professional focus. This was achieved through a six-month internship and a full year of work-study which enabled me to gain significant professional experience.
Each month, we took part in creative challenges in which real companies from the Rhône-Alpes region submitted us briefs. We then had one week to respond to their problematic in a strategic and creative way. These intensive and very practical projects helped me to explore various fields of communication, sharpen my skills, and deepen my understanding of different specializations, it was a truly formative experience. Most importantly, I learned the value of teamwork and working in real agency conditions.
Logo design
BRAND IDENTITY
WEB DESIGN wireframe
flyer & poster
mock up
VIDEO editing
brand content
infography
2D animation
The following assets are the result of various creative challenges. Each one became a playground where I could experiment with and express my design skills. These projects helped me refine my artistic vision while encouraging me to go beyond aesthetics, to think more deeply about purpose and message, and to turn constraints into creative opportunities.
Every challenge felt like a mini agency sprint, brainstorming with the team, testing bold ideas, adapting quickly, and finding the right visual language to bring our concepts to life. This process allowed me to grow as both a designer and a strategist.
This challenge stood out because it was a business creation contest among students. My team and I had to imagine a new gym concept for the town of Évry, near Paris. We came up with Evrybody a playful and inclusive pun name for a colourful and welcoming fitness brand.
Beyond creating the visual identity and communication strategy, we had to make key financial and managerial decisions using a business simulation tool. This included managing areas such as recruitment, time allocation, market segmentation, pricing and product development, we had to launch branded products such as organic whey protein and sportswear, all while balancing creativity with business performance in order to climb the competition rankings.
Carot approached us with a clear goal: to expand into the private school market and connect more effectively with students. To support this transition, we started by conducting a quantitative survey among students to better understand their needs, habits and expectations. This enabled us to map out a complete customer journey, to highlight key issues and opportunities for engagement.
Based on these insights, we proposed several design solutions to enhance the brand experience : a redesigned website that better reflects Carot's identity and values, product mock-ups based on fridges used at ISCOM, and the development of a mobile app tailored to students. This app would help streamline the user experience and make Carot's offering more accessible, intuitive and engaging for a younger audience.
The town of Saint-Gervais, located at the foot of Mont Blanc came to the ISCOM with a problematic that was to address the environmental impact of cars in the valley, especially by tourists and families arriving in their personal vehicles. The town had started creating parking zones at the bottom of the valley and wanted to encourage the use of soft mobility alternatives.
With my team, we imagined a complete concept and proposed Mouv'Station, a mobile app designed as a mix between Google Maps and WeWard. The app would guide users through eco-friendly transport solutions while rewarding sustainable behavior, helping to shift habits and reduce traffic in the area.
I was in charge of the visual identity of the project, including the logo design, app wireframes, and mockups used throughout the campaign. This project was a great opportunity to combine branding, UX/UI Design, and ecological awareness in a meaningful way.
Over the course of my two-year Master’s program, I had the opportunity to explore many aspects of the communication and develop strong skills while refining my artistic vision. Through a wide variety of projects from strategy to storytelling, from branding to content creation. It taught me how to balance creativity with strategy, and how to adapt my visual language to different audiences and formats.
Posters
(PAO course)
(CSR communication course)
(Cultural communication course)
Communication asset (challenge)
