Sparks Forge is a marketing agency specialized in independent video games promotion through PR, ad campaigns and marketing strategy
Sparks Forge is a marketing agency specialized in independent video games promotion through PR, ad campaigns and marketing strategy
SPARKS FORGE
SPARKS FORGE
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01
CONTEXT & MISSIONS
I joined Sparks Forge agency as a Graphic Designer during my Master’s second-year work-study program. As the company was newly founded, it offered me a wide creative potential!
My main mission was to imagine a vibrant and consistent brand identity from the ground up. I also led the design and development of the agency’s website, as well as adapting the visual identity across all media used to promote the agency to our clients.
I joined Sparks Forge agency as a Graphic Designer during my Master’s second-year work-study program. As the company was newly founded, it offered me a wide creative potential!
My main mission was to imagine a vibrant and consistent brand identity from the ground up. I also led the design and development of the agency’s website, as well as adapting the visual identity across all media used to promote the agency to our clients.
CONTEXT & MISSIONS
DELIVRABLES
DELIVRABLES
BRAND IDENTITY
WEB DESIGN (WORDPRESS)
VIDEO editing
business card
brand content creation (digital & print)
blog article redaction
infography
GIF & 2D animation
COMPANY brochure
BRAND IDENTITY
WEB DESIGN (WORDPRESS)
VIDEO editing
business card
brand content creation (digital & print)
blog article redaction
infography
GIF & 2D animation
COMPANY brochure
WEBSITE
WEBSITE
PUBLISHED
2021 - 2022
PUBLISHED
2021 - 2022
THE IDENTITY
THE IDENTITY
When Sparks Forge was launched, the goal was to create a brand that felt both trustworthy and full of creative energy just like the indie game studios we work with, to stand out in a competitive market. I built the visual identity around two main colors: blue, to reflect reliability, and orange, to represent the spark and warmth of a forge.
Later in the year, I also redesign the identity of the agency's second branch : IndieGames Marketer
When Sparks Forge was launched, the goal was to create a brand that felt both trustworthy and full of creative energy just like the indie game studios we work with, to stand out in a competitive market. I built the visual identity around two main colors: blue, to reflect reliability, and orange, to represent the spark and warmth of a forge.
Later in the year, I also redesign the identity of the agency's second branch : IndieGames Marketer
Extract from the brand identities guideline
I wanted the full version of the logo to be clear and easy to read, with strong lettering that feels solid and confident. The overall look stays simple, but pairing bold typography with a stylized spark motif expressing the energy that defines the agency’s personality.
For the icon version, I designed an orange tip representing the origin of the sparks Inspired by the shape of an anvil, it became both a symbol and a key element of the brand’s identity. This approach helped us build a visual system that is consistent, memorable, and instantly recognizable across all platforms.
I wanted the full version of the logo to be clear and easy to read, with strong lettering that feels solid and confident. The overall look stays simple, but pairing bold typography with a stylized spark motif expressing the energy that defines the agency’s personality.
For the icon version, I designed an orange tip representing the origin of the sparks Inspired by the shape of an anvil, it became both a symbol and a key element of the brand’s identity. This approach helped us build a visual system that is consistent, memorable, and instantly recognizable across all platforms.
IndieGames Marketing is a sub-brand that adress its services to a different niche customer base then it needed to stand on its own while staying connected to the Sparks Forge universe. I created a more colorful and playful visual identity inspired by classic video game UI elements,
IndieGames Marketing is a sub-brand that adress its services to a different niche customer base then it needed to stand on its own while staying connected to the Sparks Forge universe. I created a more colorful and playful visual identity inspired by classic video game UI elements,
SOCIAL MEDIA ASSETS
SOCIAL MEDIA ASSETS
As a new agency, social media were very important to get known, improve our visibility, scooting new clients and mostly start to create a community with game developers, players, journalist, influencers and so on.
Therefore I created a lot to content to provide our social networks, a few month after my arrival, we recruited a community manager so visuals demand increased a lot.
As a new agency, social media were very important to get known, improve our visibility, scooting new clients and mostly start to create a community with game developers, players, journalist, influencers and so on.
Therefore I created a lot to content to provide our social networks, a few month after my arrival, we recruited a community manager so visuals demand increased a lot.
Visuals for the discord serveur
Evolving in the gaming industry we were mostly using Twitter, Discord and our blog to share content
Evolving in the gaming industry we were mostly using Twitter, Discord and our blog to share content
Example of GIF created
Example of GIF created
Example of GIF created
CTA button
CTA button
Visuals for the discord serveur
Article thumbnail
Article thumbnail
The Sparks Forge team wrote many blog articles to improve the website SEO and share our marketing expertise
Extract from ad campaign infographic
Extract from ad
campaign infographic
Extract from ad campaign infographic
After every mission concluded I was in charge of designing infographic to highlight our results. I was a effective way to gave our clients another feedback on our achievement and a good asset to share on social media.
After every mission concluded I was in charge of designing infographic to highlight our results. I was a effective way to gave our clients another feedback on our achievement and a good asset to share on social media.
Twitter assets
In 6 months, we reach 500 followers on X and 50 members on our Discord serveur.
In 6 months, we reach 500 followers on X and 50 members on our Discord serveur.
Twitter assets
Interview with
game developer thumbnail
Interview with game developer thumbnail
more content
MORE CONTENT
Through the year I was involved in numerous project, I got the opportunity to develop many tools, skills and good practices that I use now everyday in my workflow.
I created also a lot of corporate content like promotional video made to thanks our clients and also promoting the agency, company brochure send to prospect and clients, business card for gaming events, mail signature, team presentation, and so on.
Through the year I was involved in numerous project, I got the opportunity to develop many tools, skills and good practices that I use now everyday in my workflow.
I created also a lot of corporate content like promotional video made to thanks our clients and also promoting the agency, company brochure send to prospect and clients, business card for gaming events, mail signature, team presentation, and so on.
Trailer video
Trailer video
Extract from both agency's branches
company brochure
Extract from both agency's branches
company brochure
